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Coral Gables seeks to trademark Miracle Mile

Coral Gables’ most famous street, Miracle Mile, has had its name since 1947. Although not the first to brandish its name, Miracle Mile in Coral Gables has been home to a number of businesses, including bridal stores, restaurant and bars for decades. The stretch of Coral Way running from Douglas Road (Southwest 37th Avenue) to Le Jeune Road (Southwest 42nd Avenue) is currently in the midst of a million-dollar renovation while the city is legally trying to protect its right to continue using the name. City attorney Craig Leen told the Miami Herald that the city is seeking to trademark their use of the name. Reason being is that an Illinois-based company recently applied to trade mark the name of Miracle Mile Shops of Las Vegas, although the shopping mall has had its name since 2007. Coral Gables is essential being proactive by opposing the possibility that an Illinois-based company may infringe upon the city’s use of the name. This is one of recent legal actions taken by the city of Coral Gables to protect the city’s reputation. In 2006, Coral Gables filed a trademark to continue using the nickname “City Beautiful” because Orlando had been using the designation while including it in the city’s official seal.